1) On December 18th, the WeChat team announced that the WeChat store has launched a grayscale test for the "gift giving" function. The stable development of WeChat users and video accounts, coupled with the integration of ecosystems, provides a foundation for WeChat small shops. 2) The form of e-commerce is gradually changing, and platforms are actively adjusting their strategies based on their own characteristics. In 2024, e-commerce platforms will continue to optimize the compatibility between platform rules and strategic positioning. All platforms adjust the strategy of low price priority and focus on differentiation. Taobao gives priority to GMV growth, JD increases the implementation of low price strategy, Pinduoduo insists on the strategy of low price priority, and Tiktok gives priority to GMV growth and returns to the essence of content e-commerce. WeChat has its own characteristics of social e-commerce, content e-commerce, and private domain e-commerce. The emergence of new functions for WeChat small stores is based on its own social nature, combined with video accounts to build internal traffic circulation while continuously attracting external traffic. It is expected to promote the formation of a complete and closed-loop ecosystem for WeChat e-commerce.